{1.5a2b} flattened networks give the appearance of homogeneity

• social media flattens our social network, which leads to {1.5a2a} context collapse.
• Another consequence of this flattening is that platforms can start to look pretty homogenous.
  • Different subcultures and user groups may rarely overlap, leading to the assumption that certain cultures don’t exist or aren’t as prevalent on a given platform.
  • This is another way context is limited on social media.
• I think Broderick, Ryan has written about this — how, for example, despite a video going ultra-viral on TikTok, there’s a good chance you haven’t seen it if it’s not on “your side” of the algorithm.